Google Ads: Learn To Run Winning Ad Campaigns

Hey UpFlippers,

Ever wondered why some businesses are so successful with ads, while others just seem to throw money down the drain?

Jyll Saskin Gales worked with Google before becoming a Google Ads consultant. We’ll share her strategies, tools she uses, and common mistakes to avoid when running Google Ads. 

Find out how!

Prepare to Run Ads

Before you run Google Ads there are some things you need to do.

1. Check if your conversion rate x average checkout is $2+

2. Have at least a $600/month ad budget for at least three consecutive months.

3. Drive organic traffic and revenue to your site.

4. Create a Google Ads account.

 a Google Business Profile.

Define Your Goal

Every ad campaign should have a specific goal. Most people want conversions (email signups or customer purchases), but you might also want to build brand awareness or help potential customers learn about your company.

For your first campaign, it’s normally best to focus on conversions. People often feel like they waste money if they focus on other goals and don’t get customers.

Create a Campaign

Choose the type of campaign. Most will want to use just search, but there are lots of options. Performance Max is all types of campaigns in one.

You want to use the Keyword Planner to choose 5-15 keywords that are closely related. Once you’ve chosen the keywords. You’ll also want to set your budget.

Create Your Ads

You’ll want to create the ads. There will be two parts for search ads, the headline (30 characters are best) and the description (under 140 characters). Make sure to include:

1. Keywords (Must be in heading)

2. Business Name 

3. Product or Service

4. Benefits

5. Features

6. Call To Action

You can have up to 5 headlines and 5 descriptions. Use all of them. You want different variations so the system can mix and match them to find the best performing ads.

Examples

Build a Landing Page

You’ll want to make sure you have a landing page optimized for your keywords and the search intent. For instance, the ads above would go to the page Google Ads for Beginners - UpFlip. 

You can use software like SurferSEO to grade the content.

Verify Where You Lose Visitors On Your Landing Page

Every service business needs a website. Building it is easier than ever with Hostinger.

All you need to do is:

1. Enter your brand name.

2. Describe your business.

3. Customize your website.

Once your website looks stunning, use the AI heatmap feature to predict where your customers’ attention will go. Then move the critical website elements like the”Book Now” buttons to those spots.

You can also use the heatmap to view where people leave your landing page and optimize it to improve your conversion rates.

Want to get started today?

Go to Hostinger.com and use the promo code UPFLIP to get started.

Optimize Your Ads

On a weekly basis you need to check your ad performance and perform the following tasks:

1. Replace low-performing keywords.

2. Adjust budgets that have surpluses or run out each week.

3. Adjust max bid by no more than +/-25% to maximize how far your daily budget goes.

You’ll also want to verify that your landing page is still relevant on a monthly basis.

Tying It All Together

At this point you should have a basic understanding of what you need to do to find success with Google Ads.

Learn More About Google Ads!

🎓 Take The Course: Learn more about Google Ads from Jyll Saskin Gales.

📹 Watch This Video: Check out our original interview with Jyll. 

 📕Read A Blog: Check out our blog about marketing a service business.

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